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Gordon-Conwell Names Madeleine Forrer as New VP of Enrollment Management and Marketing

October 20, 2017

Gordon-Conwell Names Madeleine Forrer
as New VP of Enrollment Management and Marketing


SOUTH HAMILTON, MA (October 18, 2017) –
Marking the conclusion of the comprehensive search for the newly-created position of Vice President of Enrollment Management and Marketing, President Dennis. P. Hollinger announced the appointment of Madeleine Forrer in a letter to the Gordon-Conwell community on Oct. 18 in South Hamilton, MA.

The following is the full text of the letter from President Hollinger:

Dear Gordon-Conwell Community,                           

     It gives me great pleasure to announce the appointment of Madeleine Forrer as Gordon-Conwell’s new Vice President of Enrollment Management and Marketing. This new position was made possible by generous gifts from friends of the seminary. In this position Forrer will give coordinated leadership to enrollment management, student financial aid and communications and marketing across all campuses. 

      Ms. Forrer is a marketing and broadcast executive with more than 20 years of experience in the cable television industry. Her experience includes both consumer and business marketing in for-profit and nonprofit organizations. Most recently at Williams & Williams, a real-estate concern, as general Manager,, a 24/7 global broadcast television network, she developed the digital programming strategy with professional hosts and original programming.

     Forrer joined Williams & Williams after nine years at National Rural Telecommunications Cooperative. As Vice President of Video Services, Forrer developed the strategic business direction for the Video Services business unit, which secures programming and advanced television rights with the nation’s largest content providers, and supports rural broadband as they create strategic business and marketing plans. In her prior role as Senior Vice President and General Manager with the TV Guide Channel, Forrer led product vision, strategy and positioning for the network. Additionally, she led a 65-member cross-functional team to develop a $20M system. Forrer’s product management background has included user interface development, interactive television, video-on-demand and content management platform, including artificial intelligence for which she and the team were awarded a patent.

     Forrer is a communications graduate of Syracuse University S.I. Newhouse School of Public Communications and the recipient of multiple industry awards, including two CTAM Awards for Marketing Excellence, Addy Award, BDA Silver Award and Telly Award. She has participated in numerous panels and presentations at various telecomm association conferences and meetings.

     Ms. Forrer is committed to personal ministry and most recently served as a Bible teacher and lay leader with the singles ministry at McLean Bible Church outside Washington, DC. She is originally from the Boston area, growing up in Sudbury, MA, and she attended Grace Chapel after college. Ms. Forrer is excited about joining the team at Gordon-Conwell and comes with enthusiasm, fresh ideas and a passion for theological education.

    Please join me in welcoming her to the Gordon-Conwell community.

Yours in Christ,

Dennis P. Hollinger, Ph.D.
President & Colman M. Mockler Distinguished Professor of Christian Ethics



Gordon-Conwell Theological Seminary is a multidenominational, evangelical Protestant graduate school serving nearly 1,800 students on campuses in South Hamilton and Boston, MA; Charlotte, NC; and Jacksonville, FL. Students represent more than 90 denominations and 53 foreign countries. The seminary ranks as one of the largest in size among the 251 seminaries accredited by the Association of Theological Schools in the United States and Canada. Gordon-Conwell offers many degrees at the master’s and doctoral levels and has gained an international reputation for leading faculty in the areas of biblical studies, ministry and theology.

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